Keeping our food fresher for longer

ONION1Storing our food in its packaging can help keep it fresher for up to two weeks longer and save the average family up to £270 a year. But new research released today from Love Food Hate Waste shows that only 13% of us realise that packaging can play an important role in protecting food in our homes.

Even though the majority us, 61% in fact, are mistakingly thinking fruit and vegetables will sweat and go off quicker if they’re left in the pack. The evidence shows that if we keep our food in its packaging and store it according to the label when we get home, we would have more time to eat it, reducing the 4.4 million tonnes of good food and drink wasted each year.

Love Food Hate Waste has launched ‘Fresher for Longer’ the perfect way to help us not waste food. The theme shows how packaging can not only protect our food from damage on its way to the shops, but keep it fresher for longer in our homes.

A few packaging facts:

  • Shrink-wrapped cucumbers will last around five times longer than non-shrink-wrapped ones.
  • In the UK we buy almost 40 million tonnes of food & drink every year, and this is protected by less than 4 million tonnes of packaging
  • The impact on the environment of food waste is many times greater than the packaging it comes in:
    • 6 times greater for apples
    • 30 times greater for tomatoes and
    • 100 times greater for lettuce.

For full information on the report and to find out more about keeping your food fresher for longer, visit the Love Food Hate Waste website.


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